Disadvantages of using email to sell

Some sales people think using email to sell everything is the best idea. But the truth it is not. It is not a good idea to replace calls with emails when contacting with a potential client. Some people use email to sell products, to avoid the humiliation of rejection. Also the major disadvantage of taking this approach is that there can be a possibility of not getting an email while awaiting a transaction related to a sales process.

More than seventy five percent of the businesses today have replaced calls with emails, and in the process has lost the personal touch. The reason why businesses do this is that feel awkward to face rejection when speaking directly to the customer. It hurts less to hear a no though an email. Some people get tired of hearing the voicemails repeatedly. They think it’s a better idea to switch to emails.

When trying to sell products or services to a new client, it is not possible to gain customer’s trust through an email, which makes the foundation of a long-term relationship, weak. Some well to do firms, think that they are recognized in the market but they forget that there are strict spam filters installed, these firms take the risk of sending introductory emails to potential customer. There are very little chances that the customer will receive the email and will read it. But when calling a potential customer, there is a higher probability of the customer receiving the call and all the resources invested will be put good use.

If the company still thinks that sending emails to clients is the best approach, some points should be taken care of. The introductory email contains introduction about the company, brief information about the products and services they offer and information about method of purchase and contact. All the information included in the email should give the impression to the reader that the company is interested in benefiting the customer and not themselves.

The introductory email should sound like it’s trying to solve the problems and try to build a strong relationship with the prospective customer. For this the targeted people should be thoroughly studied in order to understand their shortcomings and what wonders they would expect from a particular product. In the first time itself; do not mention that the company and the client is a good match for each other. Sales pitches should be repelled completely.

Don’t put the company’s name in the heading of the email. When the company’s name is included in the heading, the customer gets the impression that profit of the company is its top priority and not interest of the customer. It’s a good marketing strategy to include the name of the product being sold, features of the product and how it can solve the problem of the reader. The subject should tell it all, and should also catch the attention in the first glance itself.

Its best to start emailing the customer after the foundation of a strong long-term relationship is laid first. At first the customers should be personally approached. Later when the customer’s trust is gained, further dealings can be done through emails. Emails should only act as a back up method of communicating. Take care that word like “we” should be avoided and replaced with the word “you”. The customer feels that he is being directly referred too.

There should be no negativity in the matter. This sets the mind of the customer in a negative mood and he will actually get the opposite message. For example, instead of writing ‘We don’t sell low quality products’, write ‘We sell high quality products’. Don’t condition the customer. This creates a pressure on the customer and they will start to avoid any calls and emails from the company.

Emails can be used during difficult times. Suppose some soreness erupted between the parties or at least from the side of the customer, emails written with polite and gentle words can melt the toughness and can open up good terms again. The best thing is to stop using email as the only way of communicating, completely. Companies that directly reach out to clients reflect higher level of confidence and create a good impression on new customers.

The Best Advice Ever About Your Direct Sales Opportunity

I know you have a TON of information available to you on how to make the most of your Direct Sales Opportunity.  What I offer you right now is not going to help you get more traffic, generate more leads, optimize your blog for SEO or any other mind numbing rhetoric that distracts you from actually selling product and making money.

This Advice Teaches You How To Make Money!!

The reason I say all of the other stuff is a distraction is because IT IS.  Listen to me when I ask you this question…What is your objective for getting involved with a Direct Sales Opportunity?  That’s funny, I didn’t hear you say become and SEO expert or learn to become a programmer.  I could have sworn I heard you say you got started to make more money, have more time to travel and be able to experience everything life has to offer.

I’m going to tell you right now why you’re not making the money you deserve.  When a HOT new prospect ends up on the phone with you and they are foaming at the mouth to start making money and start asking you questions about how to get started the best way, you begin to try to impress them with everything you know about SEO, programming, generating leads, etc…congratulations, you just lost the sale by not addressing your prospects issues!

THESE ARE ALL THINGS YOU CAN OUTSOURCE!!

I’m not saying you shouldn’t have a good understanding of these things or that you shouldn’t understand how to implement these things.  However, as a business OWNER your job is to be on the phone with people who want to spend money and being a leader to those who have joined your team.  If you want to learn a new skill set, learn Direct Response Marketing, Sales & Leadership.   I know you’re reading this right now and are completely disagreeing with me.  That’s okay; in fact I would expect some resistance.  But I want you to think about this, when Jack Welch was the CEO of GE do you think he was spending all of his time working on new generators or deciding what functions would help sell more dishwashers?  HELL NO!! His job is to look at “what is” and how to make it better, spending time on the phone with suppliers and distributors cutting costs and increasing revenues through cutting deals.  This includes spending time with his advisement board, scrutinizing sales numbers and implementing change.  Then, when he has a plan, he meets with his team and gives each person their duties.  Your Direct Sales Opportunity is no different!

The sooner you can position yourself as the Captain of the ship and not swabbing the decks the sooner everyone else will see you that way.  If you think I’m full of it, take a look at the Top Producers in your Direct Sales Opportunity.  I personally know 6 & 7 figure earners who don’t even know how to update a blog post or send a Tweet.  What they do know how to do is run their business, sell product and train future leaders.

GET OUT OF THE EMPLOYEE MINDSET

And remember, your team will do what you do.  If you say things like, “I can’t afford to outsource” “I’m just getting started” or any other phrase that is translated as “I’m afraid to take the big steps” your team will reflect that and ultimately so will your income.

Be a leader, build a team and start taking the role of CEO.  The sooner you do the sooner you will see HUGE rewards in your business and your life.  EVERYONE in your life will thank you for it.  I hope TODAY is the day you decide you deserve more and that you realize that NOW is the time.  No more wasting time “staying busy.”  Get out there, do BUSINESS and make the most of your Direct Sales Opportunity!!

Dave Greenlee is a leader in the Direct Sales Industry always looking to help shorten the learning curve for those looking for true success.  Some have even said he’s a Jedi Knight, okay, so nobody really said that but he’s pretty cool nonetheless.  To learn more and have the chance to work directly with Dave, go to http://www.davegreenlee.com
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If this is your first year in network marketing, or if this is your twentieth year in multi level marketing, you can probably benefit from some prospecting tips to help with selling your mlm opportunity to more people. The multilevel marketing industry provides one of the best opportunities available today for people to become successful with a home based business and lead the lifestyles that they enjoy.

In today’s market, recruiting a downline mlm can take place in several ways. You can find mlm leads online, develop a downline through the internet and have great success with the internet marketing industry. Many of the best companies in the business take advantage of blogs, articles, ebooks and various other online strategies and use the internet to attract opportunity seekers to their companies.

However, many people still prefer the direct “belly to belly” recruitment approach for success in building their businesses. If you prefer building your group by personally talking to prospective downline members, it is very important to have the right tools and training. If you want to know how to succeed in your first year in the network marketing business, the best tip you can get is one word – listen.

The best secret to wealth creation through multilevel marketing is not great products, a helpful upline, free leads, the best company, a list of prospects or advertising – although those are very important. The most valuable thing you can do is to learn how to listen. If you have not been consciously trying to be a good listener, chances are that your business is not growing like it could be if you had that skill.

Little things make a big difference when you are talking with someone. Look the person in the eye and acknowledge him. After he finishes speaking, pause for a few seconds. This gives him the message that what he had to say was important to you, and you are reflecting on it before responding. If you begin speaking right away – or worse yet, interrupt him – he gets the idea that you did not listen to him but were thinking about your response while he was talking.

Listen for the speaker’s emotional message and acknowledge his feelings. Respond by stating what you understand his feelings to be. Depending on what he said, you might say something like, “You seem to feel that you do not know how to sell or have the personality for a business opportunity involving sales.” This shows him that you acknowledge him and gives him a chance to clarify your perception of his statements.

Effective listening helps to show that you care and that you respect the person speaking. It helps you to gain knowledge of the person’s feelings and find solutions to his problems. To be a good listener you should:

Give the speaker your undivided attention
Acknowledge that you heard what he said
Clarify your perception of what you heard
Respond to what he said

You will find that good listening skills are invaluable whether you recruit business builders in person or online with instant messaging forums, chat rooms, facebook, interactive webinars, and interactive tele-classes. You will make more money when you use a resource that you already have – and it is free – listening.

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Robert Butwin is a natural coach and author of the book Street Smart Networking, first published in 1994 to share his success secrets with others.
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